Client: Idaho Fly Co.
Small things drive big dreams.
The Proposal
Boise Idaho based outdoor brand specializing in hand tied fly fishing flies asked me to help give them an identity.
The Outcome
A simple yet bold, iconic logo, bold colors and packaging to go with it. Who wants to go outside?
My Role:
Concept design, graphic design, branding, and package design. Product testing the gear (yes in the river with waders on).
