Client: ULedger
ULedger is a startup based in Boise Idaho that provides private blockchain solutions utilizing a proprietary blockchain technology.
The Proposal
The company was preparing for their ICO and was in need of a redesign of their public facing website. They were in need of a site that was responsive/mobile friendly with the ability to capture leads, incorporate a blog component, as well as the ability to deliver legal disclosures to prospective investors.
They needed a modern design capable of reflecting the forward thinking nature of their business as well as accomplish the needs of their sales and marketing efforts.The Outcome
The site was redesigned with a mobile/responsive first design that would accomplish the desired business goals on a smaller screen when needed. Style guides and branding were also established and utilized with consistency across the board.
The improvements provided immediate results in SEO, higher traffic, and the ability to capture leads and incorporate a blog, as well as deliver disclosures.
My Role:
Competitive analysis, UX UI design, wireframe, mockup, prototype, UI development, lead capture process design, branding, logo design, style guide design.
Initial Design Concepts
Final Responsive Design
